The IWDIG keen to provide the latest digital news, this week uncovered, Lady Gaga who famously sang about the Paparazzi could now be in possession of the ultimate weapon against them, Polaroid GL20 Camera Glasses. 

At the 2011 Consumer Electronics Show in Las Vegas (video below), Polaroid and its Creative Director, Lady Gaga unveiled Polaroid Grey Label, an original line of digital imaging products. 

Polaroid claim the GL20 Camera Glasses (pictured) will let wearers ‘tell their story to the world’ by allowing them to capture pictures and then instantly display them on the glasses’ screen. Impressive news, but, wearing a pair of mirrored sunglasses used to serve the same instant imaging effect.

According to Scott W. Hardy, Polaroid’s President, Polaroid Grey Label:

“Represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital.”

Lady Gaga, Polaroid’s Creative Director said:

“I consider myself to be a visionary, not just a songwriter and a singer. I am an artist,”  “I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid.”

The Polaroid Grey Label line, stemming from “greige goods,” a fashion-industry term for fabric in its purest form, is badged as: expressive of Lady Gaga’s artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement.

Polaroid and Lady Gaga unveiled the first trio of Polaroid Grey Label products at Polaroid’s Consumer Electronics Show booth:  View video of the launch below.

View Product Details Below:

GL20 Camera Glasses:

  •  Merges Fashion With Photography: Never before has the world seen fashion, photography and technology come together in one, singular product.
  • Tells Your Story to the World: Users can instantly capture or upload photos with the built-in camera and then display the images on the glasses’ LCD screens for others to see.
  • Expresses True Artistry and Originality: Only Lady Gaga could create a hybrid that’s part fashion statement, part revolutionary technology and part tool for self-expression.

The GL20 Camera Glasses will be available later this year, at a price to be announced.

GL10 Instant Mobile Printer:

  •  Advanced Technology: The newest instant printing experience begins with the embedded dye-crystal ZINK® Zero Ink® Technology from ZINK Imaging. Patented ZINK PaperTM is an advanced composite material with cyan, yellow, and magenta dye crystals embedded inside. Before printing, the embedded dye crystals are clear, so ZINK Paper®, looks like regular white photo paper. The GL10 Instant Mobile Printer uses heat to activate and colorize these crystals.
  • Superb Print Quality: The GL10 Instant Mobile Printer uses ZINK’s second-generation thermal technology, delivering image quality that rivals a photo-lab. Prints emerge fully developed and protected by a smudge-proof, water-resistant coating.
  • Aesthetically Pleasing and Environmentally Responsible: Designed for both form and function for use both in the present and future. ZINK technology requires no messy ribbons, toner or inkjet cartridges.

The GL10 Instant Mobile Printer will be available in May 2011 (US $149.99 MSRP). ZINK 3×4″ Paper will be available in May 2011 at a price to be announced.

GL30 Instant Digital Camera:

  • Brings the Polaroid Instant Experience to Life: Introducing a new generation to the joy of instant photography, the GL30 uses next generation ZINK Zero Ink Technology from ZINK Imaging.
  • Fuses the Digital and Physical Worlds: Featuring the benefits of a digital camera, instant photo printer and digital display, the GL30 is a creative tool that delivers the best of the digital and physical worlds.
  • Pays Tribute to Polaroid’s Legacy: Reminiscent of Polaroid cameras of the past, the GL30 is clearly a significant departure from a typical camera. Designed for longevity, the GL30 is not only for the future, it’s an object of desire. Users can select from a number of filters and borders to create truly original images that instantly fit in the palm of your hand.

The GL30 Instant Digital Camera will be available later this year, at a price to be announced.

For more information, visit www.Polaroid.com.